RSS Practical Ecommerce

  • Email Marketing: How to Stand Out on Black Friday, Cyber Monday
    The upcoming Black Friday to Cyber Monday weekend will likely generate record amounts of revenue for ecommerce retailers. It will also produce a record number of marketing emails. In this post, I'll offer tips to help your holiday emails stand out from the crowd to drive meaningful revenue. The post Email Marketing: How to Stand […]
  • Minimalist Design Can Increase Ecommerce Sales
    Minimalism can present products in a refreshing way and focus on key selling points. The result is more engagement and conversions. When considering a minimalist design, keep the following conversion pointers in mind. The post Minimalist Design Can Increase Ecommerce Sales appeared first on Practical Ecommerce.
  • 12 Sites for Free Stock Video
    Adding video to your website design, particularly your home page, can engage visitors. But producing original videos can be difficult and expensive. Here is a list of websites to find free stock videos for commercial use. The post 12 Sites for Free Stock Video appeared first on Practical Ecommerce.
  • SEO: Expertise in 1 Area Can Lead to Weakness in Others
    Excelling in one area of search engine optimization can lead to weaknesses in others. I've seen it many times. If your organic search channel isn’t growing despite the effort you’re pouring into it, assess whether you are blind to the real issue. Here are three examples. The post SEO: Expertise in 1 Area Can Lead […]
  • Will Amazon’s Appstore Attract Indian Sellers?
    Amazon announced in August that its Marketplace Appstore has expanded to India, Europe, Japan, and Australia. The aim, Amazon stated, is to help sellers “identify trusted third-party applications that complement ... The post Will Amazon’s Appstore Attract Indian Sellers? appeared first on Practical Ecommerce.
  • The Full Cost of a Direct-to-consumer Product
    Deciding if your direct-to-consumer product would be profitable is more than subtracting the product's unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it. The post The Full Cost of a Direct-to-consumer Product appeared first on Practical Ecommerce.
  • Google Analytics: Introduction to Cross-device Reporting
    There has been a seismic shift in website traffic in the past several years, from desktop to mobile. Google Analytics has rolled out the beta version of cross-device reporting to inform merchants of how their shoppers are interacting via multiple devices. The post Google Analytics: Introduction to Cross-device Reporting appeared first on Practical Ecommerce.
  • Top 15 Brand Channels on YouTube
    Interested in using video to promote your business or product? Try looking at what’s working for other companies. Here is a list of the top 15 YouTube brand channels in the U.S. by total views. The post Top 15 Brand Channels on YouTube appeared first on Practical Ecommerce.
  • Try a Dwindling Discount for Black Friday Ecommerce Sales
    A dwindling discount that starts high and diminishes every few hours from Thanksgiving through Black Friday can create urgency and drive ecommerce sales. The post Try a Dwindling Discount for Black Friday Ecommerce Sales appeared first on Practical Ecommerce.
  • Ecommerce Product Releases: October 14, 2019
    Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on product testing, shipping, email marketing, mobile commerce, augmented reality, and website design. The post Ecommerce Product Releases: October 14, 2019 appeared first on Practical Ecommerce.
  • 7 SEO ‘Rules’ to Ignore for Ecommerce
    Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them impact ecommerce performance in my experience. What follows are seven common SEO metrics to ignore, or relegate to a quick glance. The post 7 SEO ‘Rules’ to Ignore for Ecommerce appeared first on Practical Ecommerce.
  • 16 Business Intelligence Tools for Ecommerce
    A business intelligence tool can provide helpful data to make critical, daily decisions. There are many such tools to choose from. In this post, I'll list popular business intelligence tools that I'm familiar with and offer my perspective on each. The post 16 Business Intelligence Tools for Ecommerce appeared first on Practical Ecommerce.
  • Add a Web App Manifest for an Ecommerce PWA
    Creating and loading a web app manifest file is among the first steps toward transforming an ecommerce website into a progressive web app — PWA — that can be installed on a mobile device, similar to a native app, with an icon on the home screen. The post Add a Web App Manifest for an Ecommerce […]
  • U.S., China Trade War Is Impacting Ecommerce
    The trade war between the United States and China has been going on for over a year. A new round of U.S. tariffs on additional Chinese goods is looming. What follows is my analysis of the effects on ecommerce in both countries and possible future consequences. The post U.S., China Trade War Is Impacting Ecommerce […]
  • Want More Ecommerce Conversions? Improve Your Product Search
    Retailers have greatly improved their online stores in the past few years. User flows are streamlined. Designs are better tuned to tell the brand's story. But for many online stores, site search is weak. The post Want More Ecommerce Conversions? Improve Your Product Search appeared first on Practical Ecommerce.
  • Using Amazon Ad Attribution to Track Offsite Campaigns
    Sellers who run Amazon advertising on other platforms such as Facebook and Google have been unable to track performance easily. But no more. Amazon has just released a beta for advertising Attribution for marketplace sellers. The post Using Amazon Ad Attribution to Track Offsite Campaigns appeared first on Practical Ecommerce.
  • Learning from Google’s Responsive Ad Units
    Google's responsive ads are among the easiest ways to leverage machine learning to improve performance. So let’s look at what we can learn from the machines. The post Learning from Google’s Responsive Ad Units appeared first on Practical Ecommerce.
  • 11 Photoshop Alternatives for Image Editing
    Impactful photos are an essential aspect of any merchant’s online store. While Adobe Photoshop has long been the industry standard for editing images, there are a variety of free or inexpensive applications with comparable tools. Here is a list of alternatives to Photoshop. The post 11 Photoshop Alternatives for Image Editing appeared first on Practical […]
  • Chrome’s ‘Mixed Content’ Updates Could Impact Ecommerce Sites
    Google Chrome just announced important changes that could impact ecommerce. The changes address "mixed content" — sites with HTTP and HTTPS resources. In this post, I'll review steps to ensure the changes do not affect your ecommerce site come January. The post Chrome’s ‘Mixed Content’ Updates Could Impact Ecommerce Sites appeared first on Practical Ecommerce.
  • 7 Coding Barriers to SEO Success
    Googlebot obeys only certain commands, ignores forms and cookies, and crawls only the links coded with a proper anchor tag and href. What follows are seven items that block Googlebot and other search engine bots from crawling (and indexing) all of your web pages. The post 7 Coding Barriers to SEO Success appeared first on […]